Have you ever started noticing a certain type of car after somebody talks about it or you have a significant amount of exposure to it? For example,
your friend gets a new Mitsubishi Lancer and in the following weeks, you’d swear that every other car you see is a Lancer. You see Lancers
in every style, color and custom body-type they come in. Just wait, you’ll probably notice a Mitsubishi Lancer out on the road today.
This phenomenon is called top-of-mind awareness and it’s exactly why display advertising works so well. Our display solutions give your business the chance to remain top-of-mind for potential customers who might be interested in your product or service, or have visited your site but not made a purchase. Businesses often assume that once a potential customer visits their site and decides not to buy that they’re a lost cause. Never assume!
Consumers are smarter than they’ve ever been and spend more time looking for information. It’s very likely that potential customers visiting your
site for the first time aren’t yet ready to make a purchase. If they leave your site and you aren’t doing anything to get them back, they may
not come back. But display advertising has the ability to keep your products or services top-of-mind for the potential customer and even nudge
them back to your site.
WSI’s display solutions work by placing your ads in front of surfers who are looking for something similar to your products and services, or have previously visited your website (meaning they will see your banner ads when they are on other websites). In some cases, people will click-through the banner ad. Others may return to your site sometime later simply because you’re stuck in their heads. At the very least, it’s better to be proactive and turn people your business had written-off into new customers.