Think about when you search for something using Google. Which results do you usually click on? Probably the top two, maybe the third. If a site
has relevant content and optimized landing pages,
chances are you click-through on the first result and never look back (but unfortunately, there’s a lot of bad content out there). The point
is, you rarely click on any links outside the top three, so that’s where the value lies for businesses. The process of getting your site and
content to the top of the search results is called search engine optimization (SEO).
But wait, there’s more. It’s not as simple as choosing a word or phrase that best describes your business and optimizing for those terms. If only it were that easy.
Let’s go back to your Google search for a second. Whatever it is that you were looking for, you searched based on what made sense to you. Not everybody searches the same way, which means great SEO solutions are as much about searcher intent as they are about your business. The key is figuring out how your target audience perceives your business and then hypothesizing how that perception might manifest in their search queries. If you think that sounds like guesswork, then you’d be right.
Like Harry Potter and Gandalf.
But seriously, why isn’t SEO an exact science? For starters, Google changes their algorithm almost daily and they don’t disclose the varying weights of key ranking factors. This means that SEO involves gathering as much information as possible and making some informed and educated guesses using other available sets of data.
Sounds pretty confusing, but lucky for you we’re experts. WSI’s SEO solutions include competitor analysis, keyword research, content audits and on-page optimization. This mix gives you the best shot at ranking for search terms that are relevant to your business and also backed up by real search data that suggest people are looking for you.