Social media marketing is often viewed as trendy. It’s a fad, people say. It’s pointless, they pronounce, all too happily. Unfortunately for anybody with this attitude, social media is here to stay.
But many people and businesses just don’t understand the benefits of social media marketing. Social media is about building relationships and engaging with customers, and if done correctly, it’s like having a room (or better yet, a stadium) full of people tuned in to what you have to say. And by 'what you have to say', we mean all that fantastic content you're creating (you are creating great content, right?).
Of course, the first day you join Twitter and Facebook you won’t have an audience (unless you have a built-in audience from another platform, like your site). But it’s not as hard as you think to connect with like-minded people who have a potential need for your products and services. It just requires strategy, commitment, and perseverance through the slight learning curve.
Some other benefits of social media marketing include better relationships with customers, which means increased retention and brand advocacy. If customers know your businesses is active and engaged with social media, they have a more immediate way to get in touch with you if they have a problem, or even if they just want to comment on your product or service.
When a client wants to refer your business on a social platform, it also looks much better if they link to you socially and lends weight to the referral (again, because the potential consumer has immediate access to you and can send questions or comments).
An additional benefit of social media marketing, especially with regard to questions, comments and referrals, is the increased public visibility. Instead of speaking one-on-one with a current or potential customer, the conversations will be available to other people searching and talking about the same things. The more you engage, the higher your overall visibility.