Entertainment comes in many forms, but it’d be hard to argue against movies and TV shows as the leading form of pop-culture entertainment over
the last 50 years. Maybe it’s because video combines other mediums, like music, sound and writing into one super escape from reality. Whatever
the case, moving pictures have and will continue to captivate us.
Okay okay, movies are cool, but how can video marketing help your business? If you need evidence of the power of video marketing, look no further than YouTube. Millions of videos are shared, linked to, and embedded in every corner of the Internet. People love watching videos, especially if they’re funny or informative (and if they’re both, you’ve got a real winner on your hands).
Video marketing capitalizes on the YouTube craze and gives businesses a popular medium to showcase their products or services, nudge customers in the direction of a purchase, help their SEO efforts and build an army of brand advocates. If businesses aren’t trying to create informative or useful videos with a twist of humor and character, they’re missing out on a powerful way to engage their customers and increase conversions.