A short Story you need to know about Facebook
There are thousands of social media platforms and ways to communicate online, so why has Facebook become such a phenomenon? Even before The Social Network premiered in 2010, Facebook had already entered the mainstream vocabulary and was the latest buzz in social marketing. Let’s look at a few statistics. According to Experian Marketing Service, Facebook was the top search term overall for 2010. Plus according to Alexa.com, Facebook traffic exceeded Google.com in the same year.
In 2009, Facebook announced it had 400 million active users. This means only India and China have larger populations than Facebook. In 2011, this number has grown to 750 million active users. Fifty percent of the active users log in to Facebook in any given day; the average user has 130 friends, is connected to 80 community pages, groups and events; and overall people spend over 700 billion minutes per month in this platform. Plus a trend to watch is the mobile market. According to Facebook, 250 million active users access Facebook through mobile devices AND these users are twice as active as non-mobile users. It is clear that even with the thousands of other social media platforms and the introduction of Google Plus, Facebook remains relevant today.
As a business owner, you must be wondering – should I be involved with Facebook? How can I monetize Facebook to help my company grow? This whitepaper is intended to focus on strategies to implement for your business that will help generate leads and ultimately deliver ROI on your Facebook presence. As such, we will not have time to review in detail the basics of Facebook. We suggest asking your local WSI consultant for assistance and training in this area.
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Step 2: Develop a Professional Presence
Step 3: Optimize Your Facebook Page
Step 7: Engage Frequently and Quickly